canalplus.ch

Plus la différence!
We were delighted when CANAL+ Switzerland asked us to design their new website, but we soon had to face the following challenges:

Identity
CANAL+ Switzerland wanted to differentiate itself from CANAL+ France while maintaining the corporate visual codes. Sure, a new layout would go some way to achieving this, but would it be enough? Simple solutions are the nicest: using a dark background literally gave us the contrast we were looking for. It also conveyed a more cinematic feel, while blue was used to represent TV. Overlapping content blocks echoed the logo’s overlapping squares. Incorporating this theme into the structure of every page helped to avoid boring subpages!

Technical constraints
Designed to be compliant with Typo3 content management system, my templates had to allow for dynamic content in various formats. Naturally, the emphasis was on visuals, but we had to make certain compromises to make the site more accessible to a larger public and search engines, including using HTML for text and JavaScript instead of Flash wherever possible. We worked closely with CANAL+ and with WnG solutions, who were responsible for the development of the site. It was a very positive experience.